Poland’s consumer and retail sector faces a tightening market for management talent. Experienced leaders capable of strategic, multi-site, and P&L responsibility are scarce, partly due to legacy hierarchical structures that have slowed the development of modern leadership skills such as autonomy and change management. Meanwhile, candidates expect more than competitive pay — they look for career growth, flexibility, and a contemporary work culture. Many organizations still struggle to meet these expectations, creating a growing mismatch between what ambitious managers seek and what employers offer.
The Polish consumer and retail market has been reshaped by rapid shifts in buying behavior and channel structure. Traditional retail models have given way to e-commerce, mobile, and discount formats that now dominate spending and force established players to reinvent themselves to stay competitive. Consumer goods companies face mounting price pressure, changing shopping habits, and the growing importance of direct-to-consumer and omnichannel strategies. New entrants continue to disrupt, bringing innovation but also facing the challenges of scaling operations and professionalizing their leadership.
In this evolving market, companies need leaders who combine strategic agility with operational discipline — executives able to navigate transformation, modernize business models, and deliver sustainable growth. The competition for such talent is intense, as proven transformation leaders remain scarce and highly sought after across the sector.
Our consumer and retail practice is built on decades of experience in the Polish market, working with both family-owned companies and medium-sized international players. We understand the realities of local ownership, operational complexity, and the leadership challenges that come with growth and succession.
Our strength lies in helping companies attract and develop leaders who combine commercial acumen with adaptability and integrity — managers capable of driving performance while preserving the culture and values that define each business. With deep local insight and an international outlook, we help our clients build leadership teams ready for the next stage of expansion.
