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Communications & Public Affairs

In a digital world powered by high technology, a corporate and even an employer reputation can be destroyed literally in an instant. The value of management of relations with various interest groups, both external and internal, is therefore important and strategic for the top management. Opponents, enemies or haters are becoming bolder and more refined, regulatory frameworks are narrowing, public opinion is more sensitive, and consumers and employees are more demanding. Strategic supervisors and protectors of corporate reputation are people working mostly in the positions of Chief Communications & Public Affairs Officers, in other words, Corporate Affairs Manager.


Corporations with their management and ownership structures are challenged to a higher extent nowadays with more demanding, frequent, transparent and complex communication with a wider and more diversified number of internal and external target groups – stakeholders. These situations require Communications & Public Affairs/Corporate Affairs professionals capable of developing communication strategies and explaining the company’s business to consumers, business partners, owners, and investors, as well as to society, state, government, regulators, interest associations, professional organizations, always in accordance with business strategy and market sustainability.

Experts who can anticipate the challenges of the social, regulatory, political and business environment, who can protect and intensify the reputation of the organization are required for this mission. Simultaneously they should be able to develop influence through discovering new openings for dialogue with internal and external stakeholders in areas where public opinion clashes with business targets. Stakeholder diversity is represented by suppliers, customers, employees, various communities, media, state, and public administration, interest associations, bureaus, professional organizations, trade unions, international organizations, European organizations, and subjects, etc.

Communications & Public Affairs leaders of these days are most often at C-level or Board (top management). They create impressive synergy with Trusted Advisor, who is a functional expert and a business partner with a global orientation. Experts in Communications & Public Affairs have a consulting and integration role and are a firm part of the top management. Their competencies must be a great combination of IQ and EQ, strategic thinking, entrepreneurial mindset, and tremendous adaptability. With noting the development of digitization, technology, and new media, it’s not enough for them to be communicative technically and process-savvy. They must be empathetic and patient diplomats able to look at things with business acumen, from the perspective of many stakeholders (360-degree perspective), in 4D view, to influence and persuade, to have the energy and enthusiasm for constant change, or to work with employee and customer engagement to protect and strengthen the company reputation on the market.

Our Consultants

Growth Champions
1Family Businesses

Sharing a mindset, providing guidance

The backbone of many major economies, family-owned businesses represent some of the most well-respected and best-performing organizations worldwide. From small local origins, many grow to international scale and scope. Yet despite these intrinsic strengths, unique dynamics and conflict can arise when major decisions are required. Succession, profit sharing, expansion strategies or leadership appointments can be particular sources of discord. It takes a special skillset to help family-run businesses navigate change and leverage their inherent, vibrant qualities. 

Amrop has been advising family businesses since our inception and today they are an important part of our client portfolio. We have deep experience providing guidance around leadership, transition and governance, creating, advising and evaluating boards. As entrepreneurs ourselves, we share your mindset and offer sensitive, in-depth professional guidance, with an objective eye. 

We support family businesses in identifying and placing leaders who share the owners’ motivations and values. Our expertise and insight cuts across global markets, scale of organizations, business models, and growth stages.

2Public Sector & NGO

Agile leadership for complex environments

With our exceptional network and strong local connections, Amrop brings talent solutions that help governments, regulatory bodies, state-owned and not-for-profit organizations to strengthen and enhance their performance. We understand the specific set of competencies for senior roles in the public sector or NGO arena and the demand for agile and forward-thinking leaders who can deliver wide ranging reforms and implement often unpopular change in complex and often ambiguous environments.

3Private Equity Companies

Attracting exceptional talent to build scalable businesses

Brilliant minds - combining intuition and analysis, calculation and creativity - are what differentiate alternative investment firms from one another. In an increasingly competitive market, private equity firms need talented individuals to help their portfolios grow and flourish. By building top leadership teams, private equity and venture capital companies add real value to their portfolios for their shareholders. For those investing in early stage and growth business, attracting exceptional candidates with track records in shaping highly scalable businesses is critical to their long-term success.

Regardless of investment strategy, size or global location, at Amrop we help private equity and venture capital investors to attract the best general partners in the market for their own firms, as well as identifying top executives for their portfolio companies.

4Listed Business

Inspiring leaders in changing times

Today’s companies need agile leaders who can adapt and adjust more than ever while maintaining resilience and vision. Leadership teams must strike a balance between negotiating the hurdles placed by events out of their control and managing the expectations of their shareholders. They must also traverse some of the key paradoxes that characterize wise leadership: shareholder vs. stakeholder expectations, ESG vss profit, short-term vss long-term, health vs wealth.

The very best CEOs and their teams pilot this fine line with skill.  Finding leaders who can inspire and galvanize the workforce in both good and bad times is a top priority for companies.

5Start-Up / Scale-Up Businesses

Multi-skilled leaders for hypergrowth

Shaping a future unicorn takes vision, tenacity and courage. For early-stage businesses in hypergrowth, recruiting the right management team to position the company to scale quickly is crucial. Scale-up CEOs need a sixth sense – the ability to grow a high-quality business at pace whilst managing expanding teams, working closely with investors and anticipating the future.  Leadership roles in early-stage businesses are both exhilarating and challenging in equal measure and require highly experienced and talented individuals who inspire and guide their teams to achieve great things.

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