Frieda Barendse
Frieda Barendse

Leadership Advisory


Consumer & Retail
Financial Services
Property & Real Estate


Government & Public Sector
Human Resources
M&A & Corporate Development
Supply Chain

Frieda Barendse is an Associate Partner of Amrop in Amsterdam and specialized in leadership development. Frieda has many years of experience in international professional services. Through various management roles, she has experienced what it is like to navigate between own teams and the greater importance of all stakeholders and the organization in a complex international environment. In 2017, Frieda exchanged her Corporate career for entrepreneurship.

Within Amrop, Frieda helps organizations to build successful teams.

Organizations are in transition and an optimal composition of the leadership team is fundamental. Leadership is not a person, it is a team. Consisting of a mix of people who complement each other on all essential parts. An effective leadership team makes all the difference for your organization. Amrop approaches good leadership holistically and as a continuous process. After all, every phase of a company brings with it specific leadership needs. By continuously paying attention to the team, you work on a sustainable future for your organization. Within Amrop I help organizations (private equity, scale-ups, SMEs and corporate) to build successful teams and reach their full potential. This allows organizations to successfully grow to the next phase. Amrop offers programs in the field of:

✺ Strategic Talent Management

✺ Succession Planning

✺ Board & Team Scans

✺ Executive Business & Team Coaching

✺ Executive Onboarding, Offboarding, Outplacement

✺ Future Leadership Programs

✺ Business Life Planning

Frieda holds a degree in Organization and Social Policy and has a Bachelors Degree in Hotel Management. She is also a certified Executive Coach.