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B2C, B2B and B2G space. He also managed different types of partnership agreements with local and multinational entities from different regions.
Previously, Asaad held managerial positions in retail banking with Riyad Bank and Samba Financial Group.
Having worked on key projects in MENA & Turkey Region, Asaad understands the complexity of interpersonal and multicultural environments and appreciates the importance of Human Capital as a critical success factor to strategy execution and vision realization.