Wise Leadership – the North Star in a dark night
10 years after we planted the wise leadership flag, the world has changed beyond recognition. Is there still a case for wisdom in board and executive hiring and development? Or is it a pipe dream? Do leaders really have any power, or are they the hapless victims of their context?
For Fredy Hausammann, Amrop Global Chair, wise leadership has never been more important. “It is a non‑negotiable for sustainable success, long‑term trust, and the acceptability of leadership in society.”
He is not alone.
Driven by purpose
“Leadership boils down to two things,” reflects Victor Reis, an Amrop Partner in Sweden: “Setting a direction and getting people to move. Wisdom is critical for the first part – understanding the world, yourself, others, and what actions serve the greater good. Without that horizon, it’s hard to know what direction to move in to improve things for the planet’s inhabitants.
“Purpose is crucial for the second part. Without a clear “why” that resonates emotionally, people won’t accomplish great things. Emotions drive people. That’s why outstanding leadership needs both wisdom and purpose.”
“Wisdom is the prerequisite for purpose,” affirms Jimmy Chen, Managing Partner of Amrop in China.
Battered by years of crises, the fear engendered by wars, inflation and recessions, questions circling around AI, people are no longer looking for simple change managers, says Sandra Schrögenauer, Managing Partner of Amrop in Austria. “The old pillars of certainty are shaking. We need direction, stability, and trust. Wise and purposeful leadership is no longer a nice-to-have for the good times. It is the north star.”
"Global developments are like a polytrauma," says Igor Šulik, Managing Partner of Amrop Slovakia. Jimmy Chen agrees. “We’ve seen the world evolve very quickly from VUCA to BANI, and from BANI to something indescribable. This is why an underlying framework is so vital.”
“There are obvious issues of national security and organizational integrity,” says Victor Reis. “Leaders need to behave responsibly - tempering the hunt for opportunity with the risks of acting without thinking.” The financial meltdown of 2009 exposed such flaws – and selfishness – says Preety Kumar, Managing Partner of Amrop India. Catastrophic events demand a wise antidote: “sustainable thinking, sound judgment, and moral courage. Rising above short‑term problems, focusing not just on yourself, but on the ecosystem.”
Why authenticity matters
According to the 2026 Edelman Trust Barometer, 70% of people have trouble trusting those who are different to them. Misinformation is fueling that division.
Authenticity is critical to cut through information overload and artifice, says Fredy Hausammann – and that means clear, credible and focused messaging. “Communication should carry the leader’s own signature, even if you take guidance. People must recognize the individual’s voice, not something written by AI.”
Autocratic movements and populism are breeding wolves in sheep’s clothing. “We see companies greenwashing, and people claiming to care about greater values, but not to the point of personal sacrifices, says Victor Reis. “We need authentic, purposeful, and wise leadership more than ever.”
Juan Pablo Román also believes in getting real. “Decisions may differ under pressure, but the underlying framework should remain the same.” Jimmy Chen confirms. “Leaders facing adversity must be honest.” They must also be aligned. “Companies with top leaders who hold totally different personal values are bound for disaster.”
In a fractured, fast-moving world, wise leadership is not optional; it is the anchor for trust, judgment, and renewal. Leaders who pair purpose with authenticity can turn uncertainty into progress.
Now is the time to examine your leadership compass - and choose wisdom before circumstances choose for you. As we’ve argued, even if perfection is impossible, we should aim higher. We invite each leader to reach for wisdom, and hiring organizations to employ and incentivize them. To foster a culture and values that maximize the propensity for wise behavior, and minimize its opposite.
Doing the right thing may not revolutionize your organization today. But it will set an evolutionary path for tomorrow.
Read the full report
Is there still case for wisdom? Read Part 1 of our series.
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